Fukushima rice set to make first EU foray with debut in Britain

Fukushima-harvested rice will hit the stores in Britain in July, which might make it the first member of the EU to import the grain, following a sustained effort by a group of Fukushima natives in London fighting rumors about the safety of the crop.

(Article by Fukushima Minpo)

It is also the third nation, after Singapore and Malaysia, to import Fukushima rice since the March 2011 earthquake and tsunami caused three reactor meltdowns at the Fukushima No. 1 nuclear plant. Starting next month, 1.9 tons of Fukushima rice called Ten no Tsubu will be sold in London. A Fukushima branch of National Federation of Agricultural Cooperative Associations, a Japanese farmers group better known as Zen-Noh, will export the rice via a British trading company.

“With the U.K. as a foothold, we hope to expand the sale of prefecture-produced rice to other EU member countries,” said Nobuo Ohashi, who heads the Fukushima branch of Zen-Noh.

According to Japan’s Agriculture, Forestry and Fisheries Ministry, the EU has been phasing out its ban on Fukushima food products since the nuclear disaster started. But for Fukushima rice, the EU still obliges importers to submit a radiation test certified by the Japanese government or sample tests by the member nation importing it.

“It’s bright news for Fukushima, which has been struggling with the import restrictions,” said an official at the prefectural office in charge of promoting its products. “We will make further efforts so the restrictions will be lifted entirely.”

There were many hurdles to overcome.

Amid fears that Fukushima products were tainted with radioactive fallout, Yoshiro Mitsuyama, who heads the Fukushima group in London, consulted an official at Zen-Noh’s branch in Germany on how to sell Fukushima products a few years ago.

With the help of Zen-Noh, Mitsuyama’s group started selling Fukushima-made rice, peach and apple juice at the annual Japan Matsuri held at London’s Trafalgar Square three years ago.

The products were popular with London residents. When Visit Japan Ambassador Martin Barrow came to Fukushima last April, he bought some local produce.

“I want to help sell Fukushima fruits like cherries, apples and pears in London as well, not just rice,” said Mitsuyama.

This section, appearing every third Monday, features topics and issues covered by the Fukushima Minpo, the largest newspaper in Fukushima Prefecture. The original article was published on May 25.

Read more at: japantimes.co.jp